Helping New Zealanders ‘see the possible’ Sky’s commitment to women in sport - Sky

Tomorrow’s champions are inspired by today’s. 

And that means ensuring girls can see what is possible.

As we experience and enjoy one of this year’s standout women’s sporting events, the ICC Women’s Cricket World Cup, Sky is making a commitment to do even more to highlight and support women’s sport in every aspect.

It’s a project close to my heart, involving many wāhine and tāne here at Sky. We are committed to showcasing the women athletes who inspire us every day on our screens, as well as those behind the microphone, creating and delivering our content and ensuring our customers get to see the best, the successes, the heartbreak and the wonder that is women’s sport.

In the coming days we will be sharing our new campaign, See the Possible.

It encourages everyone to see the strength, the skill and the courage of our female athletes, along with the talent and commitment of those behind the scenes.

And for kiwi women and girls, to be inspired by what you can see.

It’s more than offering quality women’s sport on Sky and Prime – although we love doing that!

It’s also about telling women’s stories in interviews, shows and panel discussions - often curated and produced by women. You can expect to see even more of those stories from Sky. And we’re intent on developing more talent to join the likes of our all-women presenting crew from the Tokyo Olympics and commentators on rugby, netball, basketball and football.

We are partnering with athletes, codes and organisations to support women’s sport from the Black Ferns, the Farah Palmer Cup and Sky Super Rugby Aupiki, to Netball New Zealand, New Zealand Basketball, the Sky Sport White Sox, New Zealand Rugby League, the Warriors Women, the Halbergs, LockerRoom and the NZOC. We also have a special partnership with LockerRoom, helping to fund their efforts to improve the reporting of women’s sport in New Zealand (currently only 15% of sports articles which simply isn’t good enough).

As we celebrate landmark events for women where Sky is involved, like the ICC Women’s Cricket World Cup, Sky Super Rugby Aupiki, 25 years of the ANZ Premiership, NZ NBL matches and the FIFA Women’s World Cup, it’s a privilege to stand up and use our platform, our people and our partners to show Aotearoa New Zealand how we can all see the possible.

Let’s ensure that our girls can see what they can be.

Ngā mihi

Sophie